Post by account_disabled on Feb 18, 2024 11:41:45 GMT
Elevate campaign performance with automation and machine learning Use first-party data for ad targeting Experiment with Microsoft Ads *Insights from Rebekah Leach, WebFX’s Paid Search Results Lead 4. Elevate campaign performance with automation and machine learning AI provides a host of benefits for your paid ads in 2024 — from improving targeting to streamlining costs and more. Expert insights from rebekah headshot Rebekah Leach WebFX’s Paid search Results Lead I see PPC continuing to lean more into automation and machine learning, which can help us run more efficient campaigns.
With the time we’re saving from automations Customer Phone Number List and machine learning, it’s increasingly important that we re-invest that time into our campaigns to provide the signals that inform those strategies to improve their learnings and performance. 5. Use first-party data for ad targeting By now, you’ve likely heard the chatter surrounding first-party data. In early 2024, Google plans to take the next step by disabling third-party cookies for 1% of Chrome users. With Google phasing out third-party cookies, first-party data is the future of digital marketing. So, you’ll want to leverage first-party data — information you collect from customers, site visitors, and app users, for ad targeting.
First-party data allows you to understand how people engage with your business, and combining it with machine learning allows you to target the most valuable prospects. To learn more, check out Google’s article on using first-party data to power your ads. 6. Experiment with Microsoft Ads This year, Rebekah anticipates more advertisers turning to Microsoft as a way to reach new users, especially with Microsoft’s AI features. She shared, “Historically, Microsoft advertising has been best for B2B users. Recently, it has had an increase in B2C interest because of Microsoft’s partnership with OpenAI, the maker of ChatGPT.”
With the time we’re saving from automations Customer Phone Number List and machine learning, it’s increasingly important that we re-invest that time into our campaigns to provide the signals that inform those strategies to improve their learnings and performance. 5. Use first-party data for ad targeting By now, you’ve likely heard the chatter surrounding first-party data. In early 2024, Google plans to take the next step by disabling third-party cookies for 1% of Chrome users. With Google phasing out third-party cookies, first-party data is the future of digital marketing. So, you’ll want to leverage first-party data — information you collect from customers, site visitors, and app users, for ad targeting.
First-party data allows you to understand how people engage with your business, and combining it with machine learning allows you to target the most valuable prospects. To learn more, check out Google’s article on using first-party data to power your ads. 6. Experiment with Microsoft Ads This year, Rebekah anticipates more advertisers turning to Microsoft as a way to reach new users, especially with Microsoft’s AI features. She shared, “Historically, Microsoft advertising has been best for B2B users. Recently, it has had an increase in B2C interest because of Microsoft’s partnership with OpenAI, the maker of ChatGPT.”